How well does your business follow up with customers who inquire about your products or services?  What about those who try your products and then just sort of fade away?  These are lost opportunities.  Customers who had interest in your product and for whatever reason did not follow through.

Converting these wandering soulds back into customers is a problem that is especially prevalent for E-Businesses.  Customers register an account, poke around a website and then they’re back out on the world wide web searching for something else.  Today I was sent one of the best examples of a follow up email.

Subject: Amanda, Weebly misses you!

We haven’t seen you for a while, Amanda
It’s been 6 days, 14 hours, 23 minutes and 35 seconds since you last logged in, and we’re starting to get really worried.

We were just getting to know each other. You created 1 site, 1 page, dragged on 2 elements, and then… nothing.

We were really excited for your new website, it had so much potential!

If you ran into any trouble along the way, we’re here for you. Making your own website is fun, fast and easy with Weebly. Best of all, you will have a website of your own to show to customers, clients, family or friends.

So we’ll make it really, really easy to start working on your Weebly website again: just click here!

If you have any questions, we’d love to help. Feel free to visit our Support Center or email us at support@weebly.com.

Sincerely,
The Weebly Team

So why do I feel that this is such a good follow up email?  It’s relevant.  It connected to how far I got in the process, and how long ago our last contact was.  It provides an easy next step if I wish to pick back up where the relationship left off and it provides contact information if I need help.  It’s also written in a way that is consistent with the Weebly brand and it has the same tone as the rest of their materials.

Following up with consumers who have already expressed an interest in your product or services is one of the easiest ways to improve your conversion rates.  Maybe they just were not quite ready to buy yet, but if you maintain that relationship with them, when they are ready to buy, you will be the first name in their mind.