What is an effective mobile form of advertising for small businesses?  Ok, so the title probably gave it away.   Many small businesses have caught on that putting your name on your vehicle is a great way to advertise for many reasons.

It’s local!  Since your vehicle is generally driven in the area you service, you know that you are targeting the correct geographic area.   It also helps your customer know who is pulling up the drive.  It adds a little bit of legitimacy that your business is a professional venture.

Movement attracts more attention than a billboard.  Just make sure that you are not catching your potential customer’s eye because you are an erratic driver.

There are several different ways to put your business information on your vehicle.  If a custom paint job is within your budget, it can be painted directly onto the vehicle.  This is the traditional method and nothing can match it for durability.  But, there are also options that will not affect the car’s resale value. 

Magnetic signs are an affordable option.  They are removable, so if you use your vehicle for multiple purposes or under several business names they are easy to remove and switch out.  They are limited in size, and should be removed about once a week to avoid moisture building up beneath it.  They may also fall off or slip over time.

A newer option is a full vehicle vinyl wrap.  These colorful vinyl pieces can take a normal vehicle and provide a complete makeover.  The video below shows the process of applying a vinyl wrap.  Please note that I am not endorsing this company.

 

Have a success story about advertising on your vehicles?  Let me know!