Halloween is quickly closing in on us. It has long been one of my favorite holidays, and not just because I have a sweet tooth. I like halloween for the same reasons that I like marketing. It allows you to put yourself in someone elses shoes and take on a complete different persona. On Halloween, I could be a scary witch cackling over a bubbly pot of goo, or the Queen of Sheba decked with jewels, without alarming my friends and family. Part of the job of a good marketer is to put themselves in the shoes of their consumer, in order to determine how to reach that customer effectively.

Gail Martin, over at the Marketing Turnaround Blog has some great tips for those trying to reach their customers, without scaring them off.

Pumpkin Magic animates all of us. For compelling copy, find the “magic” that connects your reader to your story.

PumpkinUse the right medium for your message. Maybe that medium is a newspaper, a radio station or a TV program–but it could be a blog, web site or email campaign.

PumpkinChannel your spirit effectively. Today’s consumers have more options in how to find information than ever before–and more distribution channels to choose from to receive their products of services. Can your company provide its product or service via download, telephone, webinar or through online collaboration? Expand your channels and you expand your profits.